Sylvia: Paint the Town Pink
Assignment: Lighting
Location: Orange, CA
Shutter: 1/200
Aperture: f/5.6
Of course, planned lighting plays a huge role with editorial fashion photos. This is focused on the dress, Betsey Johnson (Spring Collection 09). To match Betsey Johnson’s style, I blew out everything in the image except the elegant yet funky dress (because that is the point of a fashion editorial photograph after all) and the makeup (which is the same makeup from the actual collection btw) to create more of a focus while making the image feel lighter, fresher and have the colors still pop. While fresh and light, the image is plastic-y and fake, thus matching the designer’s style. The space was covered and fairly dark so not only did strobe allow me to achieve all this, but it somehow captured the blue reflected from the sky in the panes of glass very brightly (which was totally unexpected but turned out great).
“Like red lipstick on the mouth, my products wake up and brighten and bring the wearer to life… drawing attention to her beauty and specialness…her moods and movements…her dreams and fantasies.” - Betsey Johnson
